Founder & CEO

Ismail Hammouda

"True hospitality is not just about service, it's about creating an experience that reflects our culture, our values, and our commitment to excellence."

Our Story

Euphoria Key Solution was founded to elevate Saudi hospitality by blending authentic local culture with global standards.
We are inspired by the warmth of Saudi traditions and committed to delivering world-class guest experiences rooted in identity.
Our work supports Vision 2030 by empowering local talent and driving sustainable tourism growth.
Each project we lead reflects pride in our heritage and a passion for operational excellence.
With every step, we aim to position Saudi hospitality as a global benchmark in service, culture, and innovation.

Meet Our Chiefs!

These are the visionary leaders behind our projects, the minds driving operational excellence, innovation, and guest satisfaction across every detail of our hospitality journey.

Leads with vision, purpose, and a deep passion for redefining hospitality, Transforms strategy into seamless operations that guests remember. Secures financial strength and sustainable growth. Brings hotel projects to life from blueprint to grand opening.

"I believe operational excellence is achieved when every detail is managed with purpose and precision. From daily service delivery to long term strategic planning my focus is on creating seamless guest experiences through strong leadership efficient operations and a culture built on consistency and excellence. Every decision is made to ensure our standards are reflected in every interaction and every stage of the guest journey."

Ammar Yasser Hashem

Co-Founder & Chief Operating Officer

Oussama Hammouda

Corporate Head of PMO

We focus on delivering projects with precision efficiency and clear strategic direction. From developing properties from the ground up to managing planning coordination execution and reporting we ensure every stage is aligned with operational goals timelines and quality standards. Our approach is built on organization problem solving and strong communication to deliver successful projects from concept to completion.

Eng. Ali Mansour

Project Engineer

Ahmad Dasugi

Chief Commercial Officer

Leads the hotels’ commercial strategy to maximize occupancy and revenue. Oversees sales, marketing, and revenue management, builds strategic partnerships, sets pricing, and ensures brand standards while delivering an exceptional guest experience to boost loyalty and long-term value.

Ahmad Bakr

Chief Finance Officer

Leads the company’s financial strategy to ensure stability and sustainable growth. Oversees planning, budgeting, and cash flow, monitors performance, and drives profitability while managing relationships with banks, investors, and regulators, ensuring compliance and strengthening the company’s market position.

Badr Tamer

Corporate Head of F&B

Leads food and beverage operations across all properties, driving profitability, quality, and innovation. Oversees concepts, menus, and standards, ensures brand consistency and guest experience, monitors performance and costs, and builds high-performing teams to achieve operational excellence and maximum guest satisfaction.

Maya Minkara

Chief Marketing Officer

Leads the company’s marketing strategy to drive brand growth, market presence, and revenue generation. Oversees marketing planning, campaigns, and customer engagement initiatives, monitors market trends and performance metrics, and strengthens brand positioning while managing relationships with partners, agencies, and stakeholders to ensure sustainable business growth and competitive advantage.

Rakan Jamal

Chief HR Officer

Leads human capital strategy to support company goals and sustainable growth. Oversees talent acquisition and development, fosters performance and engagement, sets HR policies, and drives initiatives in performance, compensation, and leadership to enhance employee satisfaction and ensure long-term talent sustainability.